Brand Labs

ABM Accounts

Jabmo | June 06, 2022

Jabmo announced a virtual presentation from Chief Commercial Officer (CCO) Tav Tepfer, now available on-demand through The ON24 Experience. In the session titled "Using Engagement Data to Transform Your Marketing," Tepfer and Tessa Baron, vice president of marketing at ON24, discuss how B2B marketers can leverage data to support ABM and digital marketing strategies. The ON24 Experience is an interactive virtual summit created to assist businesses in delivering more value...

Account Based Execution

Demandbase | October 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands,today announced enhancements to the people-based advertising capabilities in the company’s B2B demand side platform (DSP). These changes and more have resulted in dramatically improved campaign benchmarks, with testing showing an increase in account lift of 50% and click-through rate (CTR) of 33%. Now, in addition to Demandbase’s unique approach of using intent data to identify and target B2B buyers, these new features allow c...

Core ABM

MRP, KX | May 26, 2021

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...

Account Based Data, Targeted Account Strategy

Globenewswire | March 28, 2023

DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced the general availability of Klarity, the company’s next-generation self-service Sales Intelligence Tool for building, sharing and saving contact lists. Klarity’s Chrome Extension, easy-to-use interface, and email accuracy makes ‘one-click prospecting’ a reality for sales...