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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

Bright Innovation UK

SHARESHARESHARE
Bright Innovation is an energetic B2B marketing consultancy - we go about things in a different way. Using an agile methodology that we call Minimum Viable Marketing, we work to take ideas to market quickly, validate, learn. This way we reduce waste and maximise the return from marketing campaigns and communications. We specialise in working with high growth tech and service firms and focus on helping them get to communicate effectively with their target audience(s), as well as internally, in order to create demand, build strong brands, and grow their business. We offer a full range of marketing services - including strategy for and execution of demand generation campaigns, events, content creation and curation, communication and PR and digital marketing.
SHARESHARESHARE

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Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily work...
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BrightFunnel, the pioneer in B2B Marketing Intelligence, today released new benchmark data to guide marketing and sales organizations as they seek to adopt account-based marketing and sales strategies....
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BrightFunnel, provider of a revenue attribution and forecasting platform, today launched Account-Based Marketing (ABM) Analytics to help B2B marketers measure and optimize their account-based marketing efforts in the context of all of their marketing initiatives....
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This research is based on primary data from a network of organizations using the BrightFunnel platform. We analyzed data from the full calendar year 2015 to account for any seasonal variation. We limited the dataset to the high tech vertical to normalize for any industry variations....
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Account-based marketing tactics give marketers a leg up on the competition, according to new data showing companies that segment prospects into target/non-target categories had a 10 percent higher win-rate on average than companies that do not....
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I’m proud to announce BrightFunnel’s ABM Command Center, a single platform for Marketing and Sales teams to orchestrate their ABM strategy and tactics. This is the only platform that fully combines Web, Advertising, Marketing and Sales activity in one place, enabling true, “full-funnel” revenue attribution....
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BrightFunnel added an account-based analytics marketing (ABM) tool to its multi-touch attribution platform for B2B marketers....
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...