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OptimizeRx, Demandbase | August 18, 2021
OptimizeRx Corp., a leading provider of digital health solutions for life science companies, physicians and patients, and Demandbase, the B2B go-to-market leader, today announced an exclusive partnership to deliver the industry’s most extensive collection of point-of-care healthcare professional (HCP) digital engagement touchpoints, forming the most comprehensive account-based experience platform for life sciences. Together, the companies represent the only point-of-care eng...
Account Based Execution
AdDaptive | August 08, 2022
AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has been named a Contender in The Forrester Wave™: B2B Advertising Solutions Q3 2022 report. The evaluation analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDapt...
TrustRadius, Demandbase | March 30, 2022
On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...
ABM Accounts
Fusion92 | January 06, 2023
Fusion92, a marketing transformation company based in Chicago, has acquired Big Footprint, a search-centric digital agency based in Denver. With this purchase, Fusion92 will be able to learn more about digital marketing and SEO, which will help the company better serve its clients. Big Footprint will bring its expertise in search engine marketing to Fusion92, allowing the company to enhance its offerings in technical and on-page search engine optimization, website architecture, an...
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