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EVENTS

Why Podcasting is the Ultimate ABM Strategy
WHY PODCASTING IS THE ULTIMATE ABM STRATEGY
November 27-27, 2019
ABM has taken the world by storm, helping brands to identify and target the most important key accounts that will lead to success and growth. But there is still one area that existing ABM solutions have failed to solve: Engagement. Identifying the right accounts does no good if they can’t actu...

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RELATED NEWS


Folloze, the leader in applied hyper-personalization, today announced a series B funding round of $11M and the addition of Peter Isaacson, CMO of Demandbase and Sydney Sloan, CMO of SalesLoft to its advisory board, as well as industry veteran Brian Gentile as Chairman of its executive board, to help shepherd its vision for an important new paradigm for B2B marketers - Full-Funnel Personalized Marketing. “The B2B buying process has changed dramatically in recent years, from the traditional ...
BUSINESSWIRE
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Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features leverage the existing Terminus B2B Graph - the largest database of company-level digital identities - and more under-the-ho...
BUSINESSWIRE
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Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of ...
SIEGEL+GALE
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Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only account-to-revenue view of account-based and traditional marketing program performance. It also empowers customers to easily measure across lifecycle stages, helping B2B mark...
BUSINESS WIRE
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Engagio, the leading provider of Account Based Marketing (ABM) Automation, today announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to Marketing and Sales users. The Sales Activation Tools — which include real-time alerts and reports, territory digests, and account insights in CRM — empower Marketing and Sales to act together on the right activities, quickly, boosting ABM initiatives. They also...
BUSINESS WIRE
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6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said ...
BUSINESS WIRE
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Adobe (Nasdaq:ADBE) and Drift, the leading conversational marketing platform, today announced Conversational ABM™ for Marketo Engage, a first-ever conversational capability for account-based experiences (ABX) — a new way to identify, understand and engage B2B customer buying teams. Conversational ABM™ for Marketo Engagewill be available to customers of Marketo Engage, part of Adobe Experience Cloud, enabling marketers to personalize every website visit from a target account wit...
BUSINESS WIRE
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LiveRamp® (NYSE: RAMP) – a leading identity platform for powering exceptional experiences – today announced its partnership with Marketo, an Adobe company, to leverage IdentityLink™ from within Marketo. Starting today, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come together to advance the evolution an...
BUSINESS WIRE
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Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train due to the expected ROI and pace of excitement. But, any good ABM program has to start with a strategic lens – and end with one. Lately, this seems to be lacking as sales and marketing silo their goals rather than unify them. A full 87...
BUSINESS 2 COMMUNITY
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Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in its execution, the challenges they’re facing and the results they’re experiencing. Participants in the st...
BUSINESS WIRE
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EVENTS

Why Podcasting is the Ultimate ABM Strategy
WHY PODCASTING IS THE ULTIMATE ABM STRATEGY
November 27-27, 2019
ABM has taken the world by storm, helping brands to identify and target the most important key accounts that will lead to success and growth. But there is still one area that existing ABM solutions have failed to solve: Engagement. Identifying the right accounts does no good if they can’t actu...