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Account Based Data
Infobip | January 13, 2023
The global cloud communications platform Infobip reveals the top five CX and omnichannel communications trends for 2023. According to the latest research by Forrester, a superior customer experience results in a more significant revenue growth rate. As the globe enters a more tough economic environment, Infobip encourages companies to concentrate on the five trends listed below to satisfy consumers and preserve a competitive edge in 2023. 1. Composable technology platfor...
Buyer Intent Data
Reports GO | June 22, 2021
High growth in the Buyer Intent Data Tools Market is likely to be driven during 2021-2026. The rise is expected by the need to resolve the inter-implement incompatibility issues between equipment manufactured by different companies. B2B buyer intent data tools have been used by companies worldwide to boost sales conversion rates through online marketing during the pandemic outbreak. B2B buyer intent data tools help companies improve their lead qualification process and thus allows...
Core ABM
Optimizely | December 27, 2021
Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...
Targeted Account Strategy
PathFactory | March 03, 2021
Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...
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ABM Accounts
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