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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

BySide

SHARESHARESHARE
BySide is the Lead Activation company. In real time, we provide in a unique platform, information, knowledge, personalization and multichannel contact...
SHARESHARESHARE

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The #1 Best Place to Work in Atlanta brings on new C-level executive for strategic vision and experience in scaling early stage B2B technology companies with account-based marketing. Terminus, the leading account-based marketing (ABM) platform, today announced Todd McCormick has joined the executive leadership team as Chief Revenue Officer. McCormick served as Senior Vice President of Worldwide Sales at Silverpop during its acquisition and transformation into IBM’s Watson Marketing....
UPFLOW
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The data generated by those vehicles is a potential goldmine. So much so that figuring out how to “ethically” monetize that data is the source of ongoing discussions at the company’s headquarters in Crewe, England, said its director of digital, internet of things and smart mobility, Hamid Qureshi. Streaming, 5G, geo-location and e-commerce in-car opportunities are all being considered by the business, which wants to be anything but a bit player....
DIGIDAY
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Digital transformation is putting more emphasis on the role of technology in driving businesses forward and that complicates the lives of B2B marketers as it impacts marketing automation platforms. In the next three to five the number of organizations embracing wide-scale digital transformation plans is expected to increase dramatically as the technology becomes mainstream.
...

BUSINESS 2 COMMUNITY
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Today, the highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. "Now more than ever before, businesses with the best digital experiences will win. As current travel constraints make in-person events difficult, it's even more imperative for marketers to innovate the way they connec...
PR NEWSWIRE
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According to Researcher, the Global Dairy Packaging Market is accounted at $21.36 billion in 2015 and is estimated to reach $28.4 billion by 2022 growing at a CAGR of 4.15% from 2015 to 2022. The rising demand for dairy products is the primary factor favoring the market. Furthermore, increasing disposal income, initiatives by packaging companies and demand for smaller packs are drivers for the Dairy packaging market. However, sanitation and increasing raw material cost are limiting the market gr...
NEWSMAKER
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Lattice Engines, the largest and fastest growing provider of predictive marketing and sales applications to the enterprise, launched the Lattice Predictive Insight Platform today. It is the only enterprise-grade marketing platform that features real-time contact and account scoring, rapid self-service modeling, and native applications for Marketo, Eloqua and Salesforce....
LATTICE
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...