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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

CANDDi (Campaign and Digital Intelligence Limited)

Campaign and Digital Intelligence: the Prospect Analytics Pioneer. CANDDi tells you WHO is on your website, not just how many people. It tracks visitors across time and multiple devices, combining behavioral data with social profile information to provide actionable sales insight to boost ROI.

RELATED NEWS


It was during what he describes as a “patio meeting” that Evan Little and his team decided the time was right to try account-based marketing — after all, nothing else was working anymore. “We were working very hard for very little results. We had to change something,” Little, director of growth at Toronto-based employee benefits startup League Inc. told a group of fellow B2B marketers at an ABM hosted by DemandBase and TOPO on Wednesday. Less than a year ago, League...
B2B NEWS NETWORK
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Business-to-business (B2B) marketing has long been deemed the poor cousin of its consumer-focused counterpart. But B2B brands can no longer afford to lag behind consumer brands when it comes to customer experience given people measure brands by the same standard no matter if it’s a business or personal purchase. As a result, there is now far less of a void between best practice in B2B and B2C marketing, creating many more opportunities for consumer marketers to learn from their business pe...
MARKETING WEEK
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Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.”...
TOPO
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look....
MARKETING LAND
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"Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not everyone is a fan. I have long been a supporter of Account-Based Marketing, but I cannot deny the validity of some of the arguments I have heard against it. A lot of very sm...
WWW.BUSINESS2COMMUNITY.COM
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"In a recent GatePoint Research survey 150 senior marketing executives from major technology companies supplied answers to 8 key questions about their current marketing capabilities. For example, what are the marketing activities that provide the highest ROI? What are the most disturbing trends? To find the answers to all 8 questions and be able to compare with your own experiences read the summary findings in our Account-Based Marketing Trends – Summary Pulse Report."...
SIMPLYDIRECT.COM
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...