Captify

Captify powers decisions globally through Search Intelligence. Captify’s unique Semantic Technology analyses billions of monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals.

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ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

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According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More

TERMINUS ENHANCES ACCOUNT-BASED PLATFORM TO HELP CUSTOMERS BETTER IDENTIFY AND REACH BUYING TEAMS IN REMOTE WORK ENVIRONMENT

Terminus | September 23, 2020

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Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....

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ALYCE COLLABORATES WITH VIDYARD TO DELIVER VIDEO EXPERIENCES WITH GIFTING

Alyce | July 10, 2020

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Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....

Read More

ACCOUNT-BASED ANALYTICS

CEIR LAUNCHES OPTIMISTIC FIRST REPORT IN OMNICHANNEL MARKETING INSIGHTS SERIES

Center for Exhibition Industry Research | December 28, 2021

news image

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

Read More
news image

ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More
news image

TERMINUS ENHANCES ACCOUNT-BASED PLATFORM TO HELP CUSTOMERS BETTER IDENTIFY AND REACH BUYING TEAMS IN REMOTE WORK ENVIRONMENT

Terminus | September 23, 2020

Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....

Read More
news image

ALYCE COLLABORATES WITH VIDYARD TO DELIVER VIDEO EXPERIENCES WITH GIFTING

Alyce | July 10, 2020

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....

Read More
news image

ACCOUNT-BASED ANALYTICS

CEIR LAUNCHES OPTIMISTIC FIRST REPORT IN OMNICHANNEL MARKETING INSIGHTS SERIES

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us