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CORE ABM

Momentum | July 05, 2021

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

ACCOUNT MANAGEMENT

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

BUYER INTENT DATA

Intent HQ | November 30, 2022

Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the buyer’s journey across enterprise technologies and new digital, AI-powered platform innovation. In his new role, Phillips is responsible for optimizing the prospect, end-user and employee experiences, driving company growth through thought-p...

ACCOUNT BASED DATA

ResearchMoz | May 20, 2021

The business intelligence report on the “Global Account-Based Orchestration Platform Market” sheds light on several key factors influencing the industry's demand dynamics. It identifies key factors in the Global Account-Based Orchestration Platform Market that will have an impact on the industry's growth from 2021 to 2027. The current market valuation for the Global Account-Based Orchestration Platform Market is US$ XX Mn/ Bn, with a projected market valuation of US$ XX Mn/ B...