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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

Cardlytics

SHARESHARESHARE
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
SHARESHARESHARE

RELATED NEWS


As a professional services firm, marketing can sometimes take the back seat to servicing your clients. At the end of the day, it’s those clients that are keeping you in business. But when you start to look at expanding your firm and taking it to the next level, marketing and business development are the natural first places to turn to.In looking to form or recalibrate your marketing strategy, knowing your firm’s audience is usually the first step. Understanding who you are talking to...
BUSINESS 2 COMMUNITY
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If you are involved in the Global Online Advertising industry or aim to be, then this study will provide you inclusive point of view. It's vital you keep your market knowledge up to date segmented by Applications [Automotive, BFSI, CPG, Education, Healthcare, Industrial, Media and Entertainment, Retail, Telecommunication and Information Technology-Enabled Services (ITES) & Transport and Tourism], Product Types [, Search Engine Marketing, Display Advertising, Classified, Mobile, Digital V...
DIGITALJOURNAL
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Marketo has launched a new account-based marketing product this week. Marketo ABM brings together sales and marketing teams to develop key accounts in a collaborative process.  In conjunction with the launch, the company also announced 12 partners for Marketo ABM and complementary solutions.

The core capabilities of the system are being complemented by integrated functions offered in a new Marketo ABM partner network. The initial partners include AdRoll, Bluewolf, Digital Pi,...

MARKETO.COM
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As any SaaS professional knows, even the best laid plans sometimes hit roadblocks. For customer success leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn.5 Common Success Post-Sales Pitfalls In order to make sure your CSMs are prepared, take a look at these common post-sales pitfalls, strategies for success, and best practices at every point of the post-sales customer lifecycle to ensure critical issues don’t slip through the cr...

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When the New England Patriots face the Atlanta Falcons during the National Football League's 51st Super Bowl tonight, there will be more at stake than the Vince Lombardi trophy. Two tech companies will go head to head in support of their hometown teams. CMSWire arranged a friendly wager between Atlanta-based Terminus, a B2B account-based marketing firm, and Cambridge, Mass.-based analytics consulting firm SmartCurrent....
CMSWIRE
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Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, today announced it has been named a leader in multiple categories in the newly released G2 Fall 2020 Grid Reports for Account-Based Execution Software, Direct Mail Automation Software, and Account-Based Direct Mail Software. Alyce is the #1 Enterprise Account-Based Execution software on G2, and was additionally recognized as #1 for Best Usability and #1 for Best Rela...
BUSINESS WIRE
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...