Cash Cow Marketing ltd

Cash Cow Marketing is at the cutting edge of innovative B2B Marketing and Lead Generation. Our clients work with us to increase their client portfolio, and get the edge on their competition. Through the development of sophisticated marketing strategies, Cash Cow Marketing offers their clients measurable results. Our focus is simple return on investment for our clients...

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WHAT IS DEMAND GENERATION AND WAYS TO BUILD A SUCCESSFUL DEMAND GENERATION SYSTEM

Cash Cow Marketing ltd | July 26, 2016

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What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.” Let us simplify it – It is generation of demand for a business’ products or services...

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WHY LEAD GENERATION IS THE LIFE-BLOOD OF ANY BUSINESS

Cash Cow Marketing ltd | September 24, 2016

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Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation techniques involve some form of nurturing, and, just as there are several levels of interest, from uninterested to being ready to buy, there are several steps to generating leads. It’s about buildi...

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LEAD GENERATION “THE UNTOLD TRUTHS” INBOUND VS OUTBOUND

Cash Cow Marketing ltd | March 12, 2015

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At Cash Cow we like to stay ahead of the herd, always thinking of fresh ideas to butter our client’s bread. Recently we have created a new infographic titled Lead Generation “The untold truths” Inbound Vs Outbound. Ever read something and thought to yourself: “I could have put it better myself”? This is precisely what I thought after reading various misleading infographics, promoting the use of inbound marketing and portraying outbound marketing as a “wasted e...

Read More

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

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Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

WHAT IS DEMAND GENERATION AND WAYS TO BUILD A SUCCESSFUL DEMAND GENERATION SYSTEM

Cash Cow Marketing ltd | July 26, 2016

What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.” Let us simplify it – It is generation of demand for a business’ products or services...

Read More
news image

WHY LEAD GENERATION IS THE LIFE-BLOOD OF ANY BUSINESS

Cash Cow Marketing ltd | September 24, 2016

Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation techniques involve some form of nurturing, and, just as there are several levels of interest, from uninterested to being ready to buy, there are several steps to generating leads. It’s about buildi...

Read More
news image

LEAD GENERATION “THE UNTOLD TRUTHS” INBOUND VS OUTBOUND

Cash Cow Marketing ltd | March 12, 2015

At Cash Cow we like to stay ahead of the herd, always thinking of fresh ideas to butter our client’s bread. Recently we have created a new infographic titled Lead Generation “The untold truths” Inbound Vs Outbound. Ever read something and thought to yourself: “I could have put it better myself”? This is precisely what I thought after reading various misleading infographics, promoting the use of inbound marketing and portraying outbound marketing as a “wasted e...

Read More
news image

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us