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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

CBD Marketing

CBD specializes in helping clients solve complex marketing challenges that can, at first glance, seem impossible to achieve. As an integrated, digital-first marketing and advertising agency, we move at the speed of change. We leverage our wide span of capabilities to address the entire channel from manufacturers to end users resulting in effective B2B2C initiatives. At CBD, Market What’s Meaningful® is our unique positioning, which drives us to build strong connections between our clients’ brands and the hearts and minds of their audiences.

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As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. Maybe they find the task too time-consuming, or perhaps they think they already have all the answers. But this is a recipe for failure.



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B2B sales people are closing less than half of the deals they forecast and firms are relying on renewals from existing accounts to make up average of 70 per cent of revenues, according to a survey from Miller Heiman Group. The Chicago-based training firm’s CSO Insights team recently released its annual report, Selling in a World of Ceaseless Change, which showed an average win rate of 47 per cent. While revenue attainment overall is strong at 94 per cent, that’s largely based off of ...
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Account-based marketing (ABM) has risen in popularity within the B2B marketing world for two primary reasons. First, it gets results. A survey by Demand Metric revealed 60 percent of B2B businesses who adopt ABM see significant increases in revenue within the first 12 months. Another, by Altera, reported 97 percent of companies using ABM said it provided higher ROI than other marketing initiatives. The experience of Leadspace customers such as RingCentral and Spigit bear out those statistics.Sec...
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Account-based marketing (ABM) is not new, but its recent rise in popularity is capturing the attention of B2B marketers looking for innovative ways to increase marketing performance. It is not yet determined whether ABM is just another buzzword or the new way to go, but its benefits seem to be acknowledged by many B2B marketers and companies. In this blog, the concept and characteristics of account-based marketing will be explained, and the steps to get to ABM as well as its benefits will be lis...
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...