CDM Media

Impartner | August 24, 2020

Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's m...

Account Based Data

CleverTap | November 26, 2021

CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

Account Based Data

RollWorks | July 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks' breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly wit...

Account Based Data

Unocoin, CleverTap | July 14, 2022

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. U...