CDM Media

CORE ABM

Demand Gen Report | June 03, 2021

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on the strategy in our new, digital-first world. With that in mind, both ABM veterans and newcomers will have something to look forward to at the 2021 B2B Marketing Exchange: Next-Level ABM. This year’s online #B2BMX event – taking place June 7–10, 2021 – will focus on the nuances of account-based strategies, with 50+ sessions that ...

ACCOUNT BASED DATA

ON24 | August 20, 2022

ON24 (NYSE: ONTF) today announced the company will usher in a new era of webinar marketing during an upcoming product launch webinar into space. In this first-of-its kind live experience, “Introducing ON24 Elite Explore: A Product Innovation Webinar,” the company will showcase the next evolution of the its webinar solution, ON24 Elite Explore, that is the culmination of a year’s worth of product innovation. Attendees will get a deep look into ON24’s flagship webinar marke...

CORE ABM

Madison Logic | January 02, 2023

International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...

ACCOUNT BASED DATA

Demandbase | November 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced that its Sunny Side Up Podcast has been named the best marketing podcast of 2022 by GURU Events at its annual GURU conference held on Nov. 2. The Sunny Side Up Podcast is a business-to-business (B2B) podcast that brings together real-world insights to help go-to-market (GTM) professionals evolve and stay up-to-date on the latest trends. After thousands of audience votes were cast and more than 18 voting rounds took place,...