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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

Certona

SHARESHARESHARE
Certona is the market-leading personalization solutions provider for the world's largest brands and retailers. Trusted by over 550 leading e-commerce sites, the company's personalization platform is the highest performing personalization engine in the industry. Certona has been selected as the Personalization Leader for the Internet Retailer Top 500 for the last 7 consecutive years. Personalize Anytime Anywhere...
SHARESHARESHARE

RELATED NEWS


6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said ...
SOURCE
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Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM).After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just your marketing practices. ABM is a go-to-market team transformation to focus your organization on high-value accounts, and it works best when a spectrum of interactions is deployed.


BUSINESS 2 COMMUNITY
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PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings that can absorb sound or help reduce pollution; paint that helps self-driving cars see; and stain that can be applied even on a cold, wet day.“When people talk about painting, they’re typical...

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MRInsights.biz recently introduced Global Demand Generation Software Market  with an in-depth overview, describing the product scope and elaborating market outlook and status to 2023. The study has estimated market report value, considering the application and regional segments, market share, and size, while the forecast for each product type and application segment. The study on different sections including opportunities, size, growth, technology, demand, and trend of high leading players ...
MRINSIGHTS
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Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences....
MARTECHTODAY
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Snapchat’s charm offense with creators continues with the trial of creator-made stickers. This comes on the heels of the launch of Storytellers, a program launched last week that connects brands with top creators to make ad campaigns on Snapchat. Last week, Geir Ove Pederson, aka Geeohsnap, launched the first creator-made sticker pack for Snapchat. It showed up when users clicked the start button within the sticker section of the app. On July 29, Ketnipz, a popular cartoon created by Harry...
DIGIDAY
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...