WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
TARGETED ACCOUNT STRATEGY
Linkedin | January 18, 2021
The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently.
One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing.
Essentially, ABM is an exertion at making and s...
BUYER INTENT DATA
Lift AI, Drift | September 06, 2021
Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26.
Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom ser...
Conversica | November 10, 2021
Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...
Madison Logic | September 29, 2020
Madison Logic, a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O'Regan on B2B Marketing's list of Top ABM (account-based marketing) Opinion Leaders. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing.
"Despite health and economic challenges that are adversely affecting many industries, B2B organizations have accelerated their shift to digital, supporting sales goals with performance based ...
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