ChannelEyes

ABM ACCOUNTS

Demandbase | March 28, 2022

On March 24, Demandbase announced that it was recognized as a ‘Leader’ in 39 G2 Spring 2022 categories, including 28 G2 Grids. The G2 Grid reports are based on real user ratings and present the solutions that have satisfied customers the most and have the largest market presence. Demandbase also clinched the top spot in the Enterprise Grid Report for Account-Based Analytics and Account-based Attribution. It was named a leader in the Account Data Management, Demand Side Platform (DSP)...

CORE ABM

MRP, KX | May 26, 2021

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...

ACCOUNT-BASED DATA

Reports and Markets | May 17, 2021

This report examines the Account-Based Marketing (ABM) Software Market in terms of many industry factors such as market size, market status, market trends, and forecast. The report also offers brief information on competitors and specific growth opportunities with key market drivers. The report contains an in-depth overview of the Account-Based Marketing (ABM) Software Market, segmented by companies, region, type, and application. Through an overview of each area, the study provid...

BUYER INTENT DATA

Portada | July 20, 2021

Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....