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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Chi Rho Consulting

Founded in 2009, Chi Rho Consulting is a strategy consulting firm that specializes in capital formation strategy, strategic planning, marketing, demand generation, CRM and business intelligence. We are based in Atlanta, Georgia and consult to select clients across the United States. If you're a leader facing unique growth challenges or tight resource constraints, we can help you achieve your goals and discover new opportunities to rise above your competition. Chi Rho Consulting brings drive, passion and energy to every consulting engagement. And, we are adept at working within an array of consumer-focused industries. Many of our clients are nascent consumer-focused organizations or startups with solid business models. Quite often, they have unique resource constraints and require funding to bring their projects to life. We help clients like these raise capital to fund operations, market their products, analyze their competitive tendencies and develop go-to-market strategies.

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Calcalist has obtained the identities of several executives at Archimedes Group, the company behind a recently uncovered Israeli fake social media network focused on Nigeria, Senegal, Togo, Angola, Niger, and Tunisia, as well as Latin America and Southeast Asia. On Thursday, Facebook announced it has deleted a network of 265 fake accounts, pages, events, and groups on Facebook and Instagram, linking it with Archimedes Group, which was subsequently blocked from the company’s platforms....
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The number of companies reporting year-over-year increases in budget for account-based marketing activities has fallen nearly 20 per cent, and 41 per cent say measuring and reporting results is a challenge, according to research from Terminus released this week. Conducted in partnership FlipMyFunnel and Heinz Marketing, the third-annual Terminus State Of Account-Based Marketing report is  based on a survey of more than 200 sales and marketing professionals. Among other findings, the data sh...
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Alyce, the leading AI-powered B2B gifting platform, announces their partnership with Outreach and upcoming integration in their Galaxy partner program to bring hyper-personalized direct mail and swag into the innovative sequences of Outreach, helping to greatly improve prospecting connect rates and move opportunities through the pipeline more quickly. Outreach, the leading sales engagement platform, launches their Outreach Galaxy program intended for integration partners to more deeply integrate...
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In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent of millennials who work in business are involved in the technology-purchasing process for their companies.
It’s time for B2B players to wake up to that reality and start appealing to this generation in a new wa...

MARKETING LAND
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 When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to engage and coordinate with sales. It’s critical to develop your strategy and agree on the business objectives before you even start thinking about the technology that will help you. The biggest mist...
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Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in its execution, the challenges they’re facing and the results they’re experiencing. Participants in the st...
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The new research report on Global Account Based Marketing (ABM) Software Market Size, Status and Forecast 2018-2025 offered by Researchstore.biz provides a key information on Account Based Marketing (ABM) Software market trends, industry facts and figures, size and share, and the newest development across the world that will help the businesses operating in the industry to gain each insight and strategize their growth path. The report arranges the Account Based Marketing (ABM) Software Market ac...
SLAP COFFEE
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If you’re being consistent with your email marketing campaigns, good for you. Many people know the importance of building their list and marketing, but they never take action. Most of the time it is because they are afraid that it won’t work. The only way it doesn’t work is if you don’t do the work to make it work. That’s why we are here today. To show you how to make it work and if you already have results, we will show you how to make it work better. Why Use Email...
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Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee....
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Tired of hearing other real estate agents gush about how successful their last social media campaign was when yours is falling flat?...
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...