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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

CIENCE

We work with the best brands, enterprise companies, and start-ups around the world. We test and experiment with our clients to find a formula that drives results for their sales teams to develop long-term relationships.With CIENCE, our partners get the strategic thinking of our growth hackers, the deep analytical skills of a data science company, the flexibility of our skilled resources and a sales acceleration platform to drive results.

RELATED NEWS


Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Veelo Inc., a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. The combination of Bigtincan’s solution, designed with the mobile-first user in mind, and Veelo’s focus on traditional sales enablement with key enhancements for desktop and web solutions, will augment and compliment the different ways sales...
SOURCE
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Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products ...
SOURCE
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Today announced that it has donated PPG CORAFLON® ADS (air-dry system) coatings, including primer, metallic topcoat and clearcoat, to refurbish the famous flying saucer that has been a fixture in downtown Mars, Pennsylvania, since the early 1980s. The new coating system is expected to last a minimum of 15 to 20 years. The spaceship, which measures about 9 feet (2.7 meters) in diameter and weighs nearly 2,000 pounds (907 kilograms), was removed by crane from its perch in the Mars town square ...

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PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings that can absorb sound or help reduce pollution; paint that helps self-driving cars see; and stain that can be applied even on a cold, wet day.“When people talk about painting, they’re typical...

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Adobe symposium 2019 'The digital Conference' was indeed the place to be for digital media marketers and advertising professionals. The conference, held on Tuesday, showcased how Adobe, along with its key strategic partners, offers innovative solutions to brands with a range of products and services. From digital interface displays to demonstrations on key Adobe campaigns and functionalities suitable for all industry skills sets, the conference included a gamut of product showcases. The ...
EXCHANGE4MEDIA
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A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time. The Media Quality Report, which offers UK benchmarks for viewability, brand safety and ad fraud across digital environments and channels, noted that during the second half of 2018 almost seven in 10 (69.1%) programmatic UK desktop display ads met minimum viewability standards. Publisher ...
MARKETING TECH NEWS
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Oracle is using this week’s B2B Marketing Exchange to showcase its success in account-based marketing to key enterprise decision-makers such as human resources executives. In a joint presentation with its agency, Quarry, Oracle walked through a campaign dubbed “Power To The People People,” which was aimed at driving awareness of its human capital management(HCM) platform in “greenfield accounts” where the software giant didn’t have a strong existing relationsh...
B2B NEWS NETWORK
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Quora is a question-and-answer website where people can share and gain knowledge on various subjects. Launched in 2009, it’s one of the most popular websites in the world. As of 2018, Quora has 300 million monthly users and is currently ranked as the 92nd most visited website in the world according to Alexa.com. On Quora, anyone can ask a question, and anyone can answer it. The most popular questions are upvoted by users and appear at the top of the Quora feed. Similarly, the best and the ...
BUSINESS 2 COMMUNITY
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SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM....
MARTECHSERIES
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The distillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies create, explore, and activate custom audiences. The launch comes after a private beta test with leading agencies. The rise of digital media has introduced efficiency and a wide variety of data options to the advertising industry, yet 73% of agencies and marketers feel that getting better insights from data is still a challenge in pro...
MARTECH SERIES
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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...