WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
BUYER INTENT DATA
Portada | July 20, 2021
Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance.
DCO also generates data that advertisers might use to capitalise on short-term opportunities....
ACCOUNT BASED EXECUTION
Contentgine | January 24, 2022
On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results.
Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs impr...
ACCOUNT BASED DATA
Metadata | March 03, 2022
Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs.
The new capital will allow Metadata to develop a new software category, while tripling down on its growth, and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers.
Running paid campaigns creates too many technical, ...
GMO GlobalSign, Frost & Sullivan | September 21, 2022
Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9% in 2021.
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