WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
xiQ, Inc. | July 21, 2021
xiQ being a SaaS-based, end-to-end B2B sales and marketing platform has gained the title ‘Cool Vendor in Technology Marketing 2021’ by Gartner as it is equipped with advanced account-based marketing (ABM), analytics, AI, and content management capabilities. The platform enables technology to marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types such as influencing, steady, dominant, and conscien...
Account Based Data
GlobeNewswire | May 23, 2023
DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory.
DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...
Bidtellect, Bombora | January 20, 2023
Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute.
The objectives of the campaign were to direct user...
Bombora | May 05, 2020
StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering.
The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.
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