Collinson is a global leader in loyalty and benefits. We use our expertise and products to craft customer experiences which enable some of the world’s best known brands to acquire, engage and retain the most demanding and choice-rich customers. We are the trusted partner behind many of the world’s leading financial services, airline, hotel and retail brand’s loyalty initiatives, customer benefits and reward programmes. Our solutions drive more profitable customer relationships, enrich their travel experiences, protect what matters and assist in times of need.

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GARTNER GAVE XIQ TITLE AS A ‘COOL VENDOR IN TECHNOLOGY MARKETING 2021’

xiQ, Inc. | July 21, 2021

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xiQ being a SaaS-based, end-to-end B2B sales and marketing platform has gained the title ‘Cool Vendor in Technology Marketing 2021’ by Gartner as it is equipped with advanced account-based marketing (ABM), analytics, AI, and content management capabilities. The platform enables technology to marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types such as influencing, steady, dominant, and conscien...

Read More

Account Based Data

MARK DEPALMA JOINS DEMANDSCIENCE AS CHIEF TECHNOLOGY OFFICER

GlobeNewswire | May 23, 2023

news image

DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory. DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...

Read More

Account Based Data

BIDTELLECT AND BOMBORA PARTNER TO INCREASE CONVERSIONS PER CLICK IN A CAMPAIGN TEST USING CONTEXTUAL TARGETING

Bidtellect, Bombora | January 20, 2023

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Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...

Read More

STACKADAPT AND BOMBORA PARTNER TO DEVELOP ITS AUDIENCE SOLUTIONS PROGRAMS

Bombora | May 05, 2020

news image

StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

  • Read More
  • news image

    ABM Accounts

    GARTNER GAVE XIQ TITLE AS A ‘COOL VENDOR IN TECHNOLOGY MARKETING 2021’

    xiQ, Inc. | July 21, 2021

    xiQ being a SaaS-based, end-to-end B2B sales and marketing platform has gained the title ‘Cool Vendor in Technology Marketing 2021’ by Gartner as it is equipped with advanced account-based marketing (ABM), analytics, AI, and content management capabilities. The platform enables technology to marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types such as influencing, steady, dominant, and conscien...

    Read More
    news image

    Account Based Data

    MARK DEPALMA JOINS DEMANDSCIENCE AS CHIEF TECHNOLOGY OFFICER

    GlobeNewswire | May 23, 2023

    DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory. DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...

    Read More
    news image

    Account Based Data

    BIDTELLECT AND BOMBORA PARTNER TO INCREASE CONVERSIONS PER CLICK IN A CAMPAIGN TEST USING CONTEXTUAL TARGETING

    Bidtellect, Bombora | January 20, 2023

    Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...

    Read More
    news image

    STACKADAPT AND BOMBORA PARTNER TO DEVELOP ITS AUDIENCE SOLUTIONS PROGRAMS

    Bombora | May 05, 2020

    StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

  • Read More