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CORE ABM,ACCOUNT MANAGEMENT

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

CORE ABM

Madison Logic | February 15, 2021

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

ABM ACCOUNTS

LeanData | September 17, 2022

LeanData, the modern revenue orchestration platform for today's growth leaders, today announced winners of the 2022 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its fourth year, the OpsStars Awards recognize the strategic contribution, innovation and impact of revenue leaders within the global operations community. "Operations has always been the backbone ...

ACCOUNT BASED EXECUTION

AdDaptive Intelligence | September 30, 2022

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. "We started by exploring our business strategy, internal strengths, and market opportunities," explained Laura Goldstone, senior director of communications and branding strategy at AdDaptive. "Then we crafted messaging and designs that conveyed our differentiators most effectively. Strategic planning and cohesion throughout enabled...