Collinson

ABM Accounts

Integrate | March 03, 2023

At the B2B Marketing Exchange (B2BMX), Integrate, a company specializing in B2B Precision Demand Marketing (PDM), revealed new dashboards to increase visibility into account insights and campaign performance. These dashboards are part of the Integrate Demand Acceleration Platform and offer marketers and revenue teams the ability to analyze lead performance, track budget spends and remaining budget across channels, and prioritize their marketing efforts more effectively. The new features al...

Account Based Data

Madison Logic | June 08, 2022

On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Successful enterprise marketers leverage account-based strategies to accelerate growth,&rdq...

Account Based Execution

AdDaptive Intelligence | September 30, 2022

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. "We started by exploring our business strategy, internal strengths, and market opportunities," explained Laura Goldstone, senior director of communications and branding strategy at AdDaptive. "Then we crafted messaging and designs that conveyed our differentiators most effectively. Strategic planning and cohesion throughout enabled...

Account Based Data

Mediafly, InsightSquared | January 28, 2022

Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution. Revenue360 is designed to provide an insights-driven sales system that captures and analyzes data at every buyer touchpoint to help accurately forecast, coach and make prescriptive recommendations for the next best sales action. The combined Mediafly and InsightSquared solution will launc...