Collinson

6sense | July 27, 2020

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to the...

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative p...

ACCOUNT-BASED EXECUTION

Demandbase | March 18, 2021

Traditional ABM zeroed in on distinguishing important accounts and endeavoring to connect with them, whether or not everything looked good or on the off chance that they were keen on hearing from the merchant by any means. While now and again powerful, this made a poor experience for purchasers who need to draw in with merchants on their own terms and on their own schedule. What's more, as the name Account-Based Marketing infers, these early endeavors to be account-based didn't adequatel...

xiQ, Inc. | March 18, 2020

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include:...