Collinson

CORE ABM

Terminus | January 13, 2022

On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue. Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat...

CORE ABM

Terminus | April 23, 2021

Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms. Terminus first merged with LinkedIn Marketi...

ABM ACCOUNTS

Bombora, HubSpot | May 06, 2022

Bombora will feature in the new ABM app collection on the HubSpot App Marketplace. Bombora updated its app in 2021 to help HubSpot users automatically discover net-new in-market businesses to uncover valuable accounts. Bombora’s Company Surge® helps B2B marketing and sales teams to know which businesses are in-market, researching their products and services, and to what extent. These weekly-updated insights are directly integrated into HubSpot so that marketing and sales...

Uberflip | October 08, 2020

Uberflip, the leading cloud-based content experience platform (CEP), is revealing exciting details about its focus on powering demand marketing needs, following the refresh and realignment of its brand last month. Two big announcements today include launching Uberflip Campaign Essentials to power ABM and demand campaigns as well as welcoming a new board member, Elissa Fink, who scaled Tableau as CMO before its acquisition by Salesforce last year for $15.7 billion. “Uberflip has chan...