Companybook

Buyer Intent Data

Semcasting | September 18, 2021

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

Targeted Account Strategy

Business Wire | May 22, 2023

Sales organizations that actively position technology as sellers’ “teammate” rather than just another tool will unlock seller productivity and enable high-quality deals, according to Gartner, Inc. During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology – particularly artificial intelligence – is key in augmenting the unique value that human sel...

Account Based Data

Lift AI | June 21, 2022

Lift AI, the leading anonymous buyer intent data solution, today welcomed Greg Wolfe, former Chief Operating Officer at industry leader Marketo, to the company's Board of Advisors. As a seasoned technology executive and board member with more than three decades of experience in the software and technology industries, Mr. Wolfe has broad experience in strategy, operations, and marketing. He played an instrumental role in the rapid ascension of Marketo to its industry-leading position in the m...

Buyer Intent Data

SelectHub, Navigator Business Solutions | June 16, 2022

On June 14, SelectHub, a software selection company, announced the launch of its new Company-Level Lead service. This service will provide software vendors access to buyer intent data to obtain relevant market intelligence about who is evaluating new software. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. ...