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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

comScore

comScore knows the score when it comes to measuring online audience behavior. The company provides data, analysis, and consultancy to some 1,200 clients looking to fortify their marketing, sales, and trading initiatives. Its global panel of more than 2 million Internet users measures and tracks consumer behaviors, demographics, and advertising responsiveness for clients in such industries as travel, pharmaceuticals, finance, and telecommunications. Branded products include comScore's Media Metrix suite of website and online advertising network measurement tools and comScore's Marketing Solutions products, which provide custom research and analysis from its panel. The company was established in 1999.

RELATED NEWS


Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership. Effective immediately, all NBC and Telemundo owned stations will use Comscore’s linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performa...
MARTECH SERIES
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Independent digital content studio Collab announced they are launching an ad sales unit to monetize its broad reach for both the brand and the talent it represents. As a ComScore rated top ten YouTube partner, Collab averages nearly seven billion monthly views across that and other platforms. “This is a once in a lifetime opportunity to turn on ads for a company that is already one of the largest content creators in the world across the platforms that matter most to consumers,” Zeidm...
MARTECH SERIES
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Collab announced today they are launching an ad sales unit. Google ad veteran Art Zeidman will head the ad sales unit. Zeidman joins Collab as executive vice president, growth. The collab is an independent digital content studio that is rated top ten YouTube partner by ComScore. Collab averages nearly seven billion monthly views across YouTube and other platforms. Collab has been working with a small group of the top creators across social platforms for the past six years, emerging as one of You...
PPC LAND
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Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced an expanded partnership with Gray Television. Effective January 1, 2019, Comscore will serve as the local linear currency for the entire legacy Gray market footprint as well as the majority of Raycom’s legacy footprint, including two of its largest markets, Cleveland and Louisville. “Through our use of Comscore in a number of markets in recent years, we saw first-hand the accuracy ...
MARTECH SERIES
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PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company leverages billions of mobile app data signals and related device data to develop PushSpring Personas and App Genre Segments that marketers ca...
ECONTENT MAGAZINE
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Roku, Inc. and comScore (NASDAQ:SCOR) today announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials vCE. Publishers and advertisers that choose to participate can measure dynamically inserted video ads on the Roku platform with vCE metrics. Media buyers and sellers will have access to campaign metrics comparable with those used for desktop, mobile and linear TV advertising, such as reach/frequen...
BUSINESS WIRE
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Adobe (Nasdaq:ADBE) and comScore (Nasdaq:SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors for better media planning and buying. Through this partnership, comScore is incorporating new Adobe Certified Metrics, standardized digital census data built on the ...
BUSINESS WIRE
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Recently Viacom announced that it had entered into a multi-year partnership with ComScore which will give it access to ComScore’s measurement tools across TV, video on demand, digital and over-the-top environments. Viacom will use this data on its Vantage platform to provide targeted advertising for its marketers across various media platforms. With the release, the company states that this partnership is “a watershed moment in the business of television and a revolution in targeting...
FORBES
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Cambridge Analytica, which provides analytics and audience behavior insights for political and commercial campaigns, said it made a deal to use comScore’s TV data for its clients. The comScore data will give Cambridge clients information about which programs, stations and dayparts deliver the highest densities of the targeted audiences that the company's clients seek to influence, the companies said. Combining the two companies' data will enable Cambridge clients to send the right ...
BROADCASTING & CABLE
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comScore has announced an agreement with US-based Cambridge Analytica, which will integrate the measurement firm's television audience information into its own behavioral psychology and data analytics program, feeding into strategy and targeting advice for political and commercial clients....
MRWEB
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...