Connection2

Account Based Execution

Demandbase | March 18, 2021

Traditional ABM zeroed in on distinguishing important accounts and endeavoring to connect with them, whether or not everything looked good or on the off chance that they were keen on hearing from the merchant by any means. While now and again powerful, this made a poor experience for purchasers who need to draw in with merchants on their own terms and on their own schedule. What's more, as the name Account-Based Marketing infers, these early endeavors to be account-based didn't adequatel...

Account Based Execution

Madison Logic, Forrester | August 18, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. Reference customers noted its ability to gain exposure to audiences that other platforms couldn’t define. Read More

Account Based Execution

RollWorks | February 10, 2023

On February 9, 2023, Account-based marketing platform RollWorks, a subsidiary of NextRoll, announced that it has been named for G2's 2023 Best Software Awards, ranking third in the category of Best Marketing and Digital Advertising Products. As the world's biggest and most reputable software marketplace, G2 is accessed annually by eighty million software customers. Its annual Best Software Awards recognize the world's top software firms and products based on accurate...

Account Based Data

Inpixon | April 19, 2022

Inpixon® (Nasdaq: INPX), the Indoor Intelligence® company, today announced the rebranding of its CXApp products and the launch of a new Enterprise Apps section on Inpixon's corporate website, www.inpixon.com. Next month will mark the 1-year anniversary of Inpixon's acquisition of The CXApp, a leading smart workplace app and hybrid events solution provider. It has been a productive year with numerous accomplishments building a foundation for growth, including:...