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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Fully integrated and data fluent marketing partner, leveraging curated media and eCommerce strategies to drive customer acquisition. - Delivering measurable performance; integrating paid search, paid social, and programmatic with innovative print and TV to drive higher ROI. - An inquisitive and focus approach to understanding our clients, their sales, and marketing operations.

RELATED NEWS


LiveRamp® (NYSE: RAMP) – a leading identity platform for powering exceptional experiences – today announced its partnership with Marketo, an Adobe company, to leverage IdentityLink™ from within Marketo. Starting today, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come together to advance the evolution an...
BUSINESS WIRE
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Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018. To build on this momentum, Google has announced a number of initiatives planned for 2019 to further the convergence of TV and digital advertising. Google will continue to work with its TV partners to build new solutions for delivering ads during commercial breaks. Google’s TV partners can currently use the Ad Manager’s dynamic ad insertion capabilities to serve ads during live ev...
SEARCH ENGINE JOURNAL
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ICF, a global consulting and services provider, announced the creation and launch of ICF Next, the convergence of ICF’s award-winning marketing, communications and associated technology businesses. ICF Next will be led by a former executive of IBM iX, John Armstrong. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the US, Canada, Europe, and India. Officially launching in early 2019, ICF Next supports ...
MARTECH SERIES
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How do you ensure you’re covering every issue when pioneering your ABM journey? Molly Raycraft sits down with four ABM experts for their take on achieving account-based marketing success.Robert Norum is in his element when discussing the growth of ABM. “You could call ABM the emperor’s new clothes — if you’re really feeling cynical. But ABM has turned something that was intuitive into a more structured process,” Robert explains. “It’s taking best p...
ITSMA
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How do you ensure you’re covering every issue when pioneering your ABM journey? Molly Raycraft sits down with four ABM experts for their take on achieving account-based marketing success.Robert Norum is in his element when discussing the growth of ABM. “You could call ABM the emperor’s new clothes — if you’re really feeling cynical. But ABM has turned something that was intuitive into a more structured process,” Robert explains. “It’s taking best p...
ITSMA
READ MORE

4C Insights, a provider of data science and media technology for multiscreen convergence, has launched a suite of cloud-based tools for planning, buying and measurement....
RAPIDTVNEWS
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A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music....
BUSINESS 2 COMMUNITY
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"The Marketing world is ablaze with talk of “ABM” — account-based marketing — but inbound marketing isn’t going away. It still delivers great results (especially when predictive scoring is in the mix), however inbound takes a long time. That’s why we’re seeing an increasing convergence of ABM and inbound strategies. ABM isn’t necessarily a “new” strategy, but rather a change in the optics of marketing. If we take off the lens of Leads and look through the lens of Accounts, there’s a great opport...
BUSINESS 2 COMMUNITY
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...