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EVENTS

ABM UNLEASHED VIRTUAL EXPERIENCE
ABM UNLEASHED VIRTUAL EXPERIENCE
November 19-21, 2019
ABM Unleashed Virtual Experience is strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. By the end of the week, attendees will have the actionable insights to really unleash their ABM ambitions and turn them into action.

Cranfield Key Account Management Best Practice Forum: When KAM Met ABM
CRANFIELD KEY ACCOUNT MANAGEMENT BEST PRACTICE FORUM: WHEN KAM MET ABM
November 21-21, 2019
Have you been wondering how your ABM program might be able to help with the big challenges facing key account managers in your business today? Are you interested in finding out more about how ABM-ers and KAMs combine to accelerate growth? How ABM and KAM processes align? How you can collaborate to m...

Corporate360

Corporate360 is a BigData software company offering SaaS based marketing data cloud software to help B2B marketers discover sales leads, ideal buyer profiles & competitive intelligence. Our data-as-a-service cloud helps B2B sales reps close deals faster, eliminate sales research, accelerate pipeline creation, beat competition & maintain CRM data accuracy. C360 award winning products Tech SalesCloud, ProspectR & EmailR helps B2B marketers to discover prospect insights, target audience, buyers persona, technology installations, business contacts, sales patterns and sales lead recommendations.

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Engagio, the leading provider of Account Based Marketing (ABM) Automation, today announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to Marketing and Sales users. The Sales Activation Tools — which include real-time alerts and reports, territory digests, and account insights in CRM — empower Marketing and Sales to act together on the right activities, quickly, boosting ABM initiatives. They also...
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As Pinterest moves closer to its initial public offering, the platform continues to build out its ad tools, with a view to maximizing its potential, and boosting its market value. This week, Pinterest has unveiled two new ad options - Conversion Optimization and Promoted Video for Conversions. On the first, Pinterest is following the lead of other social platforms in providing an automated way for advertisers to optimize their ad reach for a chosen goal. As explained by Pinterest: "Conversi...
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Jivox, a data-driven platform for personalized digital advertising, unveiled Monday a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver the industry’s most comprehensive personalized digital advertising solution through the seamless integration of Jivox’s dynamic creative platform with the AppNexus Programmable Bidder. Retargeting, also known as remarketi...
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Showpad CPO Louis Jonckheere says the launch of the firm’s unified Sales Enablement Platformwill help one of the least-supported in the enterprise to offer “coaching at scale” with training tools, easier administration and more. The Chicago-based firm’s release comes only nine months after it spent $50 million to acquire LearnCore, a provider of coaching and training software for sales managers. Among other features, Showpad is promising a single console view of sales ena...
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Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow.Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an impact.In a study of 172 B2B marketers, 50% of them judged their own content to be ‘about the same’ or ‘less varied and more limited’ than that of their rivals in the industry....
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EVENTS

ABM UNLEASHED VIRTUAL EXPERIENCE
ABM UNLEASHED VIRTUAL EXPERIENCE
November 19-21, 2019
ABM Unleashed Virtual Experience is strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. By the end of the week, attendees will have the actionable insights to really unleash their ABM ambitions and turn them into action.

Cranfield Key Account Management Best Practice Forum: When KAM Met ABM
CRANFIELD KEY ACCOUNT MANAGEMENT BEST PRACTICE FORUM: WHEN KAM MET ABM
November 21-21, 2019
Have you been wondering how your ABM program might be able to help with the big challenges facing key account managers in your business today? Are you interested in finding out more about how ABM-ers and KAMs combine to accelerate growth? How ABM and KAM processes align? How you can collaborate to m...