CuCo Creative

ABM Accounts

Channel99, Jackson Square Ventures | December 01, 2022

Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B ma...

Targeted Account Strategy

Anteriad | September 25, 2023

Anteriad has been presented with 2023 Stratus award for cloud computing, recognizing innovation in cloud technology. Anteriad's cutting-edge Anteriad marketing cloud solution propels it to stratus award win. Industry-leading data empowers b2b marketers: Anteriad's precision and global reach applauded. Business Intelligence group acknowledges Ant...

Buyer Intent Data

Apollo.io | September 27, 2022

Apollo.io, the integrated B2B sales intelligence and engagement platform, is partnering with the leading intent data provider, LeadSift (a Foundry company), to integrate its buying intent data into Apollo’s platform. All Apollo plans, including the free plan, will now include intent data with the option to choose among 1,600 intent topics at no additional cost helping sellers convert more in-market buyers. Buying intent data takes the guesswork out of prospecting. Prospects ...

Account Based Advertising

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...