WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Clari | August 18, 2020
Clari, the revenue operations leader, today announced Account Engagement, delivering actionable AI insights about account relationships and activity to help leaders strategically identify risk and opportunity and deploy resources against the accounts that matter most. In an increasingly remote selling environment, best-in-class revenue teams rely on Clari's Account Engagement to manage rep and buyer activity on target accounts and align go-to-market strategy and sales execution in real-time....
Gartner | April 03, 2020
Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative p...
Red House B2B Marketing | July 22, 2021
Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations.
The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services.
Grey Williams joined the firm as Vice President of Ma...
ACCOUNT BASED EXECUTION
Demandbase | June 09, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the newly launched Demandbase Data (D2) Labs. Known for its industry-leading ideas, the company created D2 Labs to drive B2B data innovation and help organizations embrace the power of Account Intelligence. Customers can now engage with Demandbase's data experts and data scientists directly to turn their incomplete, inactionable data into revenue-generating insights.
Services such as ICPaaS provide a cu...
BUYER INTENT DATA
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