Datacrush

BUYER INTENT DATA

TechTarget | August 28, 2021

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Summer 2021 and the Grid Report for Marketing Account Intellige...

CORE ABM

Madison Logic | April 01, 2021

Madison Logic, the leading global digital ABM platform, announces the introduction of ML Platform v3 with updated Journey Acceleration Measurement features, delivering full-funnel performance visibility and pipeline effect monitoring. Journey Acceleration® Measurement is a feature of the ML Platform that uses a simple integration with Salesforce to provide customers with advanced measurement across various ABM platforms and accelerated stages of the buyer's journey within their targeted ...

CORE ABM

Demand Gen Report | August 23, 2021

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate with CIOs regularly to analyze martech KPIs, which strengthens the relationship between marketing and IT while enhancing their martech stack’s effectiveness. “Making MarTech Pay Off” explores the gr...

Nexa | June 21, 2020

Nexa, a business growth agency with offices in Dubai, Manchester and New York, has acquired a stake in UAE-based outbound lead generation specialist Pipeline Business Growth Services (Pipeline), creating a partnership that will help enterprise clients source sales qualified leads. This strategic investment by Nexa into Pipeline will create a unique service offering allowing enterprise companies to outsource their entire lead generation process. By pooling the expertise of both businesses,...