DEKSIA

ACCOUNT BASED DATA

Emplifi, MarTech Breakthrough | August 18, 2022

Emplifi, the leading unified customer experience (CX) platform, today announced that has received the “Best Customer Experience Management Company” award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Emplifi’s CX platform gives modern brands th...

Fight or Flight | April 28, 2020

Charlie Meredith-Hardy, David Woodward and Joe Walton have launched a b2b communications agency called Fight or Flight. Fight or Flight’s services include media relations, social media, content creation, researc...

ACCOUNT BASED ANALYTICS

Lytics | May 11, 2022

Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products. “CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce custome...

CORE ABM

Demand Gen Report | April 07, 2021

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...