WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
BUYER INTENT DATA
Apollo.io | September 27, 2022
Apollo.io, the integrated B2B sales intelligence and engagement platform, is partnering with the leading intent data provider, LeadSift (a Foundry company), to integrate its buying intent data into Apollo’s platform. All Apollo plans, including the free plan, will now include intent data with the option to choose among 1,600 intent topics at no additional cost helping sellers convert more in-market buyers.
Buying intent data takes the guesswork out of prospecting. Prospects ...
Generative AI, 6sense | November 14, 2022
Sequoia-backed state-of-the-art generative AI engine, Gan, unveiled their new Chief Revenue Officer, Anupreet Singh, in didactic fashion — by having their AI generate him on a LinkedIn livestream. Anupreet, who previously headed GTM at Slintel (a 6sense company), will now ply his trade building Gan's global revenue efforts across all channels.
This comes at a crucial time when Gan will go full steam ahead with their plans to build the generative AI video personalization ...
ACCOUNT BASED ADVERTISING
Demandbase | March 16, 2022
On March 15, Demandbase announced that it had joined the World Wide Web Consortium (W3C), the international community, to help shape the future of privacy and advertising. Demandbase is an ABX member. It will be a part of the working group and standards organization and will take part in assisting in defining the guidelines and protocols that ensure the growth of the web. Demandbase will lend its extensive insights on digital advertising, buyer data, buyer privacy, and more.
RollWorks | May 19, 2022
Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories.
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