WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Bombora | April 21, 2021
By now, We think we've all realized that customers who have a positive experience are more likely to not only order more but also to tell their friends and coworkers about it. With the lack of physical events in the last year, technology has stepped in to fill the gap, in some cases eliminating in-person interactions.
Many people may find this current dynamic to be very transactional, as it is mostly price-driven to make a short-term transaction with customers. With more self-...
ACCOUNT BASED DATA
TechTarget | November 15, 2021
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has enhanced the ability of sales and marketing teams to leverage its proprietary intent data to accelerate opportunities and fuel more pipeline with buying teams at top accounts. The latest release of TechTarget’s Priority Engine platform provides streamlined access to several new sources of real account and prospect-level purchase intent data in a new interface ...
Folloze | March 11, 2020
Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. Most importantly, the ...
Odesso | October 19, 2021
Odesso, a leading enterprise no-code SaaS provider that helps digital businesses accelerate three times faster than traditional low/no-code and API management products, today announced its Seed to Sale software solution to provide vendors with an omnichannel mobile customer experience to meet state agricultural compliance regulations. The software runs on the same automation engines used by the Food and Drug Administration (FDA) and the U.S. Department of Justice (DOJ).
ACCOUNT BASED DATA, BUYER INTENT DATA
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