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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

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RELATED NEWS


The New York Times print advertising business experienced a sudden shock in 2008 when the paper lost most of its ad revenue nearly overnight. “All of a sudden the subscription revenue was higher than advertising,” said Kristian Kristensen, The Times VP of engineering. Now there is a 70-30 split between the New York Times’ subscription revenue and its advertising revenue, with 70 percent of the paper’s revenue coming from subscriptions. Before print advertising revenue shr...
MARTECH TODAY
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Integrate, the leader in demand orchestration, today announced it has acquired ListenLoop, a software company that powers a best-of-breed B2B account-based programmatic platform. Integrate also announced that it has publicly launched a programmatic account-based demand generation solution powered by ListenLoop to help B2B marketers accelerate revenue by increasing the quantity and quality of targeted account leads. The acquisition of ListenLoop underscores Integrate's long-term commitment to...
PR NEWSWIRE
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Spacio is a mobile-first platform which lets real estate agents digitally capture open house visitors’ contact information. The software also automates follow-up communications, which further streamlines the successful lead process. Currently used by some 100,000 real estate agents, the software also delivers real-time reports on so that agents can keep clients in the loop after an open house. The service is also available on either Android or Apple devices. HomeSpotter Founder and CEO Aar...
REALTY BIZ NEWS
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Aviso, the leading provider of AI-powered opportunity management and forecasting solutions that increase revenue, announced that its WinScore accuracy rates have hit a record high, stemming from continuous improvements within Aviso’s industry-leading AI-based algorithms. Aviso’s newest solution, announced in September, helps customers close 20 percent more deals per quarter with opportunity management that mines intelligence on each and every deal, delivering win scores that are incr...
MARTECH SERIES
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the cloud is nowhere near a “new” technology, but it did take the enterprise a few years to trust the tool particularly amid the rise of public clouds. This week’s B2B venture capital (VC) roundup shows investors have a spot in their portfolios for startups disrupting the enterprise cloud space, from cloud computing to storage. Plus, other B2B FinTech firms that rely on the cloud also received FUNDING. In total, more than $193 million made its way to the B2B space more than 80 ...
PYMNTS
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Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers?We asked 10 top practitioners what their must-have tactics and tools were for 2018. The responses represented a wide range of business priorities and cutting-edge solutions marketers are prioritizing to better engage B2B buying groups — from experimenting with live video and intent monitori...
DEMAND GEN REPORT
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Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technological sophistication of the business-to-business space is seeing a new slate of companies elbowing their way into the conversation.As B2B companies pour money into the systems and technologies needed to ...
ADWEEK
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What makes a successful marketing leader? In this interview series, Thomas Barta explores together with leading CMOs the secrets of marketing leadership, what works, and what doesn’t. This time, let’s listen to the views of Paul Gottsegen, Chief Marketing & Strategy Officer of technology firm Mindtree and former top marketer of Infosys, HP, and Dell....
FORBES
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BrainSell Technologies, a leading business consultancy and software reseller, will be hosting a free webinar on Thursday, March 23rd at 2 pm EDT. BrainSell's President, Sonja Fridell and Act-On's Director of Channels, Brandon Contreas will discuss the basics of account-based marketing and how it will benefit your business....
BROADWAYWORLD
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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...