home.aspx
 
EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Delucchi Plus

Delucchi Plus is a content marketing firm focused on finding your people, crafting the right message, and amplifying it on the right channels at the right time. We know how and where to connect your story with your audience and manage conversations through targeted campaigns that build long-term relationships and drive results...

RELATED NEWS


WhatCounts, an enterprise email marketing platform, and Windsor Circle, a leading automated personalization platform, today announced a combining and rebranding of the two companies, owned by Output Services Group(OSG) under the name WhatCounts, an OSG Company. Armed with a new look and tagline Market Better, Mark It Done WhatCounts’ solution includes cross-channel marketing powered by AI and a full-service digital agency. “Rebranding to WhatCounts: Market Better, Mark It Done, hones...
MARTECH SERIES
READ MORE

"What’s the benefit of account based marketing (ABM)? Simply put, account based marketing is a way to qualify and target leads – before you market to them. It allows both marketing and sales to prioritize the accounts most likely to generate revenue or meet other strategic goals. And it works. In fact, in a recent survey, 80% of respondents said their account based marketing initiatives outperformed other marketing investment....
HTTP://WWW.BUSINESS2COMMUNITY.COM/
READ MORE

LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool, announced Thursday, is designed to offer a more intuitive experience for marketers running multiple campaigns on the platform, with one-click breakdowns of campaign data and personalization options around what reports they see. High-level changes include a new navigation structure that allows users to switch between accounts and campaigns and drill...
MARKETING LAND
READ MORE

xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM. “xiQ for Salesforce” increases Salesforce usage by 47%. “xiQ for Salesforce” is immediately available on Salesforce Appexchange. With xiQ’s AI-generated D...
PRESSRELEASE
READ MORE

Many B2B marketing organizations are investigating Account Based Marketing (ABM). But some don’t know how to get started. Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans....
BUSINESS 2 COMMUNITY
READ MORE

PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings that can absorb sound or help reduce pollution; paint that helps self-driving cars see; and stain that can be applied even on a cold, wet day.“When people talk about painting, they’re typical...

READ MORE

EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...