Demand Genesis

Core ABM, Buyer Intent Data

PRWeb | July 28, 2023

SalesIntel, the leading go-to-market intelligence platform, today released the results of a third-party, analyst-validated ROI study from GTM Partners, a data-driven Go-to-Market analyst firm. The study highlights SalesIntel’s role in helping revenue teams integrate and activate accurate B2B account, contact, intent, and news data to target the right buyer at the right time. Additionally, the study confirms the business impact and efficiency gains that SalesIntel brings to its custom...

Account Based Data

ServiceNow | August 16, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. The 6th annual B2B Innovator Awards celebrates the quick thinkers, innovators, and leaders pushing the envelope to engage prospective customers effectively and meet their buyer needs in the new world of B2B marketing. Rath was...

ABM Accounts

180byTwo | January 25, 2021

Driving Account-Based Marketing Technology and Audience Solutions organization, 180byTwo, which is claimed by MeritDirect, declared today that it has been remembered for Forrester's Now Tech: B2B Marketing Data Providers, Q1 2021 report. For the report, Forrester Principal Analyst Steven Casey analyzed 36 data providers based on size, functionality, geography, and vertical market center. The outcome is an itemized report that fills in as an asset for B2B marketers to comprehen...

TechTarget | April 02, 2020

TechTarget launched Verified MSP Targeting which is powered by Priority Engine Purchase intent platform. This new offering will help IT vendors better engage active accounts and prospects within growing managed...