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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

DemandWorks Media

SHARESHARESHARE
Advanced Customer Acquisition for the Complex Sale: DemandWorks’ unique demand generation programs enable you to deliver your content, to the right buyer, at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, you can be sure of ‘guaranteed response’ with some of the best conversion rates in the industry.
SHARESHARESHARE

RELATED NEWS


Demand generation is the focus of targeted marketing used to direct interest and awareness towards a company, product, or service. Because scale plays such an important factor in successful digital marketing, AD is leveraging our size and scale to help members with keywords, search retargeting, banner advertising and geo-targeting....
AD NEWS
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Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising, which involves collecting data about readers online behavior and using it to serve them specially tailored ads, often through bits of code called cookies, has become the dominant force in digital advertising in recent years. But in one of the first empirical studies of the impacts of behaviorally targeted advertising on online publishers revenue, researcher...
THE WALL STREET JOURNA
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The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability to connect to your customers and complete sales online means that suddenly your potential customer base goes from the few thousand people near where your business was founded to millions of people around the world who may be interested in your products or services. While the entire world may be the oyster for your marketing team, this also means that they have millions of potentia...
BUSINESS 2 COMMUNITY
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Advisers have two choices when it comes to marketing – pick a niche or be a generalist.When they go for the niche approach, planners must use a variety of approaches to reach their target market. Content is written around specific planning needs, investment approaches can be designed with that market’s specific life and career stages in mind and the adviser’s language may change to include some of the target audience’s native vernacular......
SOURCEMEDIA
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Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their role is far more significant in driving the bottom line than ever before. From implementing and running programmatic campaigns across various DSPs, to the day-to-day management of client campaigns, programmatic traders are the first point of contact for troubleshooting or audience and optimization recommendations. A...
MARKETING LAND
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Anaplan, a leading platform provider driving a new age of connected planning, announced today the appointment of Maria Pergolino as Chief Marketing Officer. Pergolino is a proven marketing leader known for building world-class teams that drive growth, product differentiation, and category development with award winning-campaigns."Maria is widely respected as an exceptional team builder and an accomplished enterprise software marketing executive, and we're excited to welcome her to Anapl...
PR NEWSWIRE
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...