Drift

Martech | November 10, 2017

When someone from a targeted account visits your website, Demandbase and other vendors can direct on-site ads, targeted content or follow-up ads to that target’s interests.This week, Boston-based Drift is launching Drift ABM, which it says is the first site-based chat targeted by account....

Business Wire | November 07, 2017

Drift, the world’s first and only conversational marketing and sales platform, today unveiled the future of account-based marketing with the launch of Drift ABM.Drift ABM allows marketing and sales teams to provide a personalized experience at scale whenever someone from a target account lands on their website. Instead of relying on lead forms, gated content, and taking hours to follow-up, Drift ABM gives the best prospects a direct line to sales and provides the modern buying experience t...

B2B News Network | March 29, 2019

Marketo’s Marketing Nation became an event-within-an-event at Adobe Summit on Thursday, where senior vice-president Steve Lucas referenced everything from The Matix to Coachcella and Fyre Festival to explain how B2B marketers can focus on creating stronger experiences for their customers. Following its acquisition by Adobe last year, Marketo’s key product, engage, was enhanced with several integrations with features from Adobe Marketing Cloud and its artificial intelligence engine, S...

Business Wire | March 28, 2019

Adobe (Nasdaq:ADBE) and Drift, the leading conversational marketing platform, today announced Conversational ABM™ for Marketo Engage, a first-ever conversational capability for account-based experiences (ABX) — a new way to identify, understand and engage B2B customer buying teams. Conversational ABM™ for Marketo Engagewill be available to customers of Marketo Engage, part of Adobe Experience Cloud, enabling marketers to personalize every website visit from a target account wit...