eCity Interactive

Buyer Intent Data

EIN News | May 04, 2023

According to Bombora Company Surge, during the last 90 days there have been over 17,000 spikes in research about content across business services companies. Content falls in the middle of the pack above demand generation in marketing interests, showing where B2B marketers’ priorities lie. According to the Content Marketing Institute, 71 percent of B2B marketers say that content has become even more important in the last year. (https://contentmarketinginstitute.com/articles...

Account Based Analytics

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

Account Based Data

SugarCRM | January 17, 2023

SugarCRM, the award-winning AI-driven CRM platform provider that develops the on-premises and cloud-based CRM web application Sugar, announced that it had received an "exemplary vendor" award in Ventana Research's 2023 CXM Value Index, a prominent independent advisory organization. Ventana evaluates CXMsoftware to reflect itsrelated contribution to the value realized by a company in its Value Index. The evaluation factors considered are usability, manag...

Account Based Data

Emplifi, MarTech Breakthrough | August 18, 2022

Emplifi, the leading unified customer experience (CX) platform, today announced that has received the “Best Customer Experience Management Company” award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Emplifi’s CX platform gives modern brands th...