ELOGIA (Viko Group)

RollWorks | June 30, 2020

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

ACCOUNT BASED EXECUTION

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating pr...

ACCOUNT BASED EXECUTION

Jabmo | April 29, 2022

Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select ...

TARGETED ACCOUNT STRATEGY

Titan ONE | October 19, 2022

Today, Titan ONE announced the addition of account-based targeting platforms to its solutions portfolio to support enhanced brand building and accelerate demand generation for clients. Platform capabilities include orchestrated account engagement at scale, along with direct access to targeted, account-based programmatic advertising from within HubSpot. This provides end-to-end clarity around impact at both the contact and company level. “There is a significant...