ELOGIA (Viko Group)

elogia.net

ELOGIA, a VIKO Group Company, is a digital agency specialized in "Digital Commerce Marketing"?, We help our clients to use the digital media to sell more. Our main services are Market Intelligence, CRO, Marketing Relacional, eRetail Marketing, Social & Content MK, Paid Media and Inbound Marketing. We have more than 15 years of experience and a team larger than 70 people in Barcelona, Madrid, Vigo and CDMX.

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CORE ABM,ACCOUNT MANAGEMENT

MADISON LOGIC 2022 FUTURE OF WORK BUYER REPORT BREAKS DOWN EVOLVING POST-PANDEMIC B2B BUYER BEHAVIOR

Madison Logic | August 10, 2022

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Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

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ACCOUNT BASED ADVERTISING,TARGETED ACCOUNT STRATEGY

THE CHANGING FACE OF BRAND BUILDING IN B2B BOARDROOMS

transmission | August 10, 2022

news image

Despite historic skepticism from B2B boardrooms, brand building has been going through somewhat of a renaissance over the past few years. For all too long, the B2B marketing function was seen as a cost-center whose existence was to support sales in accelerating pipeline and maximizing ROI. Mentions of brand in the boardroom could be met with disinterest and to a certain extent, fear, driven by difficulties in measuring its impact on the bottom line. The effects of a...

Read More

ACCOUNT BASED DATA

ROLLWORKS EXPANDS JOURNEY EVENTS, FURTHER ENABLING B2B SELLERS TO LEVERAGE VITAL ACCOUNT INSIGHTS WITHIN CRM SOLUTIONS

RollWorks | July 28, 2022

news image

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks' breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly wit...

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ACCOUNT BASED DATA

CHOICEFORM DRIVES THE GROWTH OF COMPANY BY UPGRADING CEM CONCEPT TO THE TOTAL EXPERIENCE MANAGEMENT PLATFORM TX

Choiceform | July 07, 2022

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Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth ...

Read More
news image

CORE ABM,ACCOUNT MANAGEMENT

MADISON LOGIC 2022 FUTURE OF WORK BUYER REPORT BREAKS DOWN EVOLVING POST-PANDEMIC B2B BUYER BEHAVIOR

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

Read More
news image

ACCOUNT BASED ADVERTISING,TARGETED ACCOUNT STRATEGY

THE CHANGING FACE OF BRAND BUILDING IN B2B BOARDROOMS

transmission | August 10, 2022

Despite historic skepticism from B2B boardrooms, brand building has been going through somewhat of a renaissance over the past few years. For all too long, the B2B marketing function was seen as a cost-center whose existence was to support sales in accelerating pipeline and maximizing ROI. Mentions of brand in the boardroom could be met with disinterest and to a certain extent, fear, driven by difficulties in measuring its impact on the bottom line. The effects of a...

Read More
news image

ACCOUNT BASED DATA

ROLLWORKS EXPANDS JOURNEY EVENTS, FURTHER ENABLING B2B SELLERS TO LEVERAGE VITAL ACCOUNT INSIGHTS WITHIN CRM SOLUTIONS

RollWorks | July 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks' breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly wit...

Read More
news image

ACCOUNT BASED DATA

CHOICEFORM DRIVES THE GROWTH OF COMPANY BY UPGRADING CEM CONCEPT TO THE TOTAL EXPERIENCE MANAGEMENT PLATFORM TX

Choiceform | July 07, 2022

Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us