Email Data Group

ACCOUNT BASED DATA

RollWorks, HubSpot | July 15, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for HubSpot®, delivering consolidated account-level visibility—all within the HubSpot interface—to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. RollWorks' latest product roll-out ensures B2B marketers now have an easy, ...

BUYER INTENT DATA

Merkle, Bombora | December 12, 2022

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge&...

ACCOUNT BASED ANALYTICS

Falkon | December 05, 2022

Falkon, the go-to-market intelligence platform, today announced two additional appointments to its executive team. Shannon Yost recently joined the company as Chief Marketing Officer, and Adam Jay will lead sales as Chief Revenue Officer. The pair are a pivotal add for the go-to-market strategy of the company and positions the organization for sales and revenue growth. Yost joins Falkon with more than twenty-five years of marketing experience in the tech industry, most recently fr...

ACCOUNT BASED EXECUTION

Instrumental Inc | August 20, 2020

Instrumental Inc., leader in manufacturing intelligence and issue discovery, today announced that its second quarter, which ended June 30 2020, was the largest in company history. As electronics brands navigate the challenges of manufacturing in an unprecedented international environment, forward-looking brands are leveraging Instrumental not only to find and resolve design and process issues faster, but to expedite remote work in an industry that was highly dependent on in-person investigation ...