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Bynder, GatherContent | March 07, 2022

Bynder, the global leader in digital asset management (DAM), has acquired GatherContent, a Content Operations platform, to expand its footprint in the digital ecosystem and provide a comprehensive platform for delivering content that creates powerful digital experiences. With the acquisition of GatherContent, Bynder will add collaborative workflow and editorial processes for content creation capabilities to its unique, centralized platform to empower teams across industries to easily manage the ...

ABM Accounts

PRWeb | September 27, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the launch of ABM Connected TV (ABM CTV), a new digital channel that harnesses the company's industry-leading data-driven approach to more precisely target and surround buyers wherever they are. By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive mor...

ABM Accounts

Mimeo | June 30, 2021

Mimeo, a global provider of online managed print and content distribution, has released episode four of Talk of the Trade—Marketing and Sales Success Stories, a monthly podcast dedicated to expert-led tactics for business generation and growth. Under this episode, host Mike McNary, Mimeo's VP of Acquisition, talks with guest Nick Bennett, Alyce's Director of Account-Based and Field Marketing and host of the Rep Your Brand Podcast. ‘’The Secret to ABM Succ...

Account Based Data, Targeted Account Strategy

Demandbase | December 08, 2022

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, is celebrating 1,300+ customers who are driving more business using fewer resources by leveraging the Demandbase One go-to-market platform. Here are a few of their 2022 success stories: Doing More with Less Deep Instinct became a Demandbase customer when they were switching to a modern account-based approach and needed a platform with flexible, co...