Eric Mower + Associates

Buyer Intent Data

Sojern | December 02, 2022

Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 per...

ABM Accounts

Business Wire | October 25, 2023

According to a recent report by Research In Action, 79% of marketers say that achieving ROI from digital events is a challenge. To close this gap, ON24 (NYSE: ONTF), a leading digital engagement platform for B2B sales and marketing, has developed innovative capabilities to enable enterprises to drive cost-effective revenue growth, earning the title of global leader in Research In Action's Vendor Selection ...

ZoomInfo | January 27, 2020

ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data. ZoomInfo’s free application, CommunitieZ Go, is designed to help users access a search tool to find contact and account data from their mobile devices. The premium version, ZoomInfo Mobile, aims to provide enterprise customers with advanced features such as real-time newsfeed alerts and intelligence beyond standard demographic and firmographic...

Account Based Data, Targeted Account Strategy

Demandbase | December 08, 2022

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, is celebrating 1,300+ customers who are driving more business using fewer resources by leveraging the Demandbase One go-to-market platform. Here are a few of their 2022 success stories: Doing More with Less Deep Instinct became a Demandbase customer when they were switching to a modern account-based approach and needed a platform with flexible, co...