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MoEngage | November 29, 2021
MoEngage, the insights-led customer engagement platform, today announced their Customer Advisory Board (CAB) that includes the industry's most experienced, enterprising, and forward-thinking leaders making customers equal stakeholders in their product development journey. The CAB will serve as a strategic advisor for MoEngage, as the company continues innovations around AI-powered cutting-edge technology to transform the future of Customer Engagement and Experience Management. ...
ACCOUNT BASED EXECUTION
Contentgine | February 14, 2022
On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data. The first episode is fre...
ABM ACCOUNTS
MRP, KX | July 27, 2021
Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...
BUYER INTENT DATA
Merkle, Bombora | December 12, 2022
The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge&...
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