Ervin & Smith

Core ABM

The Research Corporation | May 10, 2021

Account-based orchestration platforms provide companies with a centralized location to coordinate account-based marketing activities and are often designed to integrate sales and marketing teams. These tools aid businesses in account targeting, account-based marketing (ABM) campaign execution, and strategy assessment and optimization. Account-based orchestration tools provide unified account list management, prioritizing and segmenting a company's targeted accounts. This marke...

Account Based Data

Mediafly, InsightSquared | January 28, 2022

Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution. Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...

Core ABM

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is b...

Account Based Data

Modus | July 11, 2022

Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include: Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons; A presentation builder Read More