Excelligent Solutions

CORE ABM

Madison Logic | December 15, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....

ACCOUNT-BASED DATA

SurePoint Technologies, Demand Gen Report | January 05, 2022

SurePoint Technologies, the leading cloud provider of practice management solutions to law firms, has announced that Lydia Flocchini, Chief Marketing Officer, is one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. The awards recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. In her role as Chief Marketing Officer, Flocchini develops an...

Terminus | March 23, 2020

Terminus bring a host of updates on its offerings, positioning itself as the most complete B2B marketing solution available. Terminus aims to make full-funnel marketing easier, smarter and more impactful through a single platform. <...

ABM ACCOUNTS

RollWorks | April 28, 2021

RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...