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Buyer Intent Data
HG Insights | October 21, 2021
HG Insights, the global leader in market intelligence for technology vendors, announced today it has been included as a “Representative Vendor” in the September 2021 Gartner “Market Guide for Revenue Data Solutions.” The guide focuses on “Revenue Data Solutions (RDS) that provide essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritiza...
Account Based Data
Bidtellect, Bombora | January 20, 2023
Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...
Account Based Advertising
Metadata | July 14, 2021
Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...
Contentsquare | November 24, 2022
Contentsquare, the global leader in digital experience analytics, is proud to celebrate recent award wins for their London and Paris CX circle events, which are designed as immersive experiences that bring together the industry’s best to discuss all things customer experience (CX) and highlight winning CX strategies and innovations, from AI to digital accessibility, to personalization. Contentsquare’s UK marketing team is the proud recipient of the Silver award for the...
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