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ACCOUNT BASED DATA
RollWorks | October 07, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today strengthened its reporting capabilities for HubSpot users. The new capabilities give B2B marketers more insights into the trends of their customers’ behaviors and activities. They also have more flexibility to use these insights in workflows they set up, allowing them to better automate their processes and act more intuitively with their account-based strategies. Now, customers can view their advertisi...
CORE ABM
Optimizely | December 27, 2021
Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...
TARGETED ACCOUNT STRATEGY
Hushly, GTM Partners | October 12, 2022
Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says ...
6sense | May 13, 2022
6sense, the leading platform for B2B organizations generating predictable revenue, announced that TrustRadius has recognized it as a 2022 Top Rated Awards recipient. 6sense has won in three categories that include Account-Based Marketing, Sales Intelligence, and Intent Data. With a trScore of 8.5 out of 10 and 46 verified customer reviews, 6sense is recognized by the TrustRadius community as a valuable player in the Account-Based Marketing, Sales Intelligence, and Intent Data soft...
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