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Targeted Account Strategy

True Influence | January 21, 2021

True Influence, the technology head of intent-based sales and marketing solutions, is holding its debut 2021 True Influence Summit – Accelerating Revenue in Uncertain Times this week. This virtual Summit will address how digital demand generation turns into a revenue machine in 2021. As organizations battle to explore through information overload, it's basic to break the cycle. True Influence is uniting the absolute best personalities in the technology business to talk a...

Buyer Intent Data

Bombora | September 19, 2022

Qualified, the pipeline generation platform for revenue teams that use Salesforce, announced today that its work with Bombora has enabled it to roll out the next generation of Qualified Signals, an AI-based product that surfaces the buying intent of a B2B company’s target accounts. In addition to first-party website engagement Intent data—like pages viewed, human and chatbot conversations, visitor recency and frequency, meetings booked, time on site, and more—Qua...

VanillaSoft | July 09, 2020

VanillaSoft, a sales engagement technology company, has appointed CMO Darryl Praill as Chief Revenue Officer. Praill joined VanillaSoft as CMO in 2017, and successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Praill’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the role of Chief Revenue Officer....

Account Based Data

Reports and Markets | May 17, 2021

This report examines the Account-Based Marketing (ABM) Software Market in terms of many industry factors such as market size, market status, market trends, and forecast. The report also offers brief information on competitors and specific growth opportunities with key market drivers. The report contains an in-depth overview of the Account-Based Marketing (ABM) Software Market, segmented by companies, region, type, and application. Through an overview of each area, the study provid...