Firefly Marketing

ABM ACCOUNTS

MRP | March 22, 2022

On March 21, MRP, the only enterprise-class predictive ABM sales and marketing platform, announced that Forrester Research named it a leader in its recent report ‘The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022’. “Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP...

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...

Nexa | June 21, 2020

Nexa, a business growth agency with offices in Dubai, Manchester and New York, has acquired a stake in UAE-based outbound lead generation specialist Pipeline Business Growth Services (Pipeline), creating a partnership that will help enterprise clients source sales qualified leads. This strategic investment by Nexa into Pipeline will create a unique service offering allowing enterprise companies to outsource their entire lead generation process. By pooling the expertise of both businesses,...

Terminus | September 23, 2020

Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....