Firefly Marketing

Core ABM

G2, 6sense, Demandbase, RollWorks and Triblio | October 18, 2021

G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company aims to enable the partners’ shared userbases to adapt to trends in B2B software purchasing and accurately market to accounts actively showing intent. To help the 67% of B2B software vendors who engage target accounts at the wrong time, these new integrations will allow the four partner companies to assimil...

Account Based Analytics

Jabmo | February 18, 2021

The leading Account-based Marketing (ABM) solutions provider, Jabmo,  to the  and life sciences and manufacturing industries has announced unveiling of its ROI Analysis Toolset. Being a new essential piece in its ABM platform, the analysis toolset allows B2B marketers in multifaceted sales organizations to measure the influence of their marketing hard work in a scientific and controlled manner. Specifically, the ROI Analysis Toolset delivers a reasonable analysis of how operative ...

Account Based Data

RollWorks | July 08, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth. Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization's b...

LeadAngel | March 05, 2020

New Name, Same Great Platform - At LeadAngel, formerly Vyakar, we have changed our name to represent our services and values more accurately. With LeadAngel's - lead routing software, businesses can connect with better leads with utmost efficiency and accuracy. Check out LeadAngel's official website for more information. A Forbes study shows that about 71% of the inbound leads are wasted due to organizational inefficiencies in following up with the leads. Either the leads are missed, or ...