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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED ANALYTICS
Jabmo | February 18, 2021
The leading Account-based Marketing (ABM) solutions provider, Jabmo, to the and life sciences and manufacturing industries has announced unveiling of its ROI Analysis Toolset. Being a new essential piece in its ABM platform, the analysis toolset allows B2B marketers in multifaceted sales organizations to measure the influence of their marketing hard work in a scientific and controlled manner.
Specifically, the ROI Analysis Toolset delivers a reasonable analysis of how operative ...
ACCOUNT BASED DATA
The Marketing Practice | December 05, 2022
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD.
Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...
Demandbase | April 15, 2021
Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment.
"We are proud to provide meaningful and useful information for B2B marketers each year...
Chatmeter | January 03, 2023
Chatmeter, the pioneer in brand intelligence and reputation management for multi-location enterprises, promoted Cynthia Sener from Chief Revenue Officer to President. Sener will continue to supervise revenue growth and take on additional responsibility for the company's go-to-market strategy.
Chatmeter is primed for expansion as the need for technology that provides brand reputation intelligence develops. 80–90% of customer conversations are captured as unstructured da...
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