Firstborn

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Account Based Data

Jabmo | June 02, 2021

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, has been named a market leader in Research In Action’s Vendor Selection Matrix – Account-Based Marketing report. Jabmo was named one of the top five global vendors for 2021, based on a unique survey-based evaluation of ABM products, organizations, and services. Research In Action is a renowned independent analyst firm based in Germany that conducts ...

Account Based Data

ServiceNow | August 16, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. The 6th annual B2B Innovator Awards celebrates the quick thinkers, innovators, and leaders pushing the envelope to engage prospective customers effectively and meet their buyer needs in the new world of B2B marketing. Rath was...

Core ABM

TechTarget | April 20, 2022

On April 19, TechTarget, a global leader in B2B technology purchase intent data and services, announced its Leader status in multiple quarterly reports published by G2. This is the company’s tenth time receiving the title. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Spring 2022 , the Grid Report for Marketing Account Intelligence Software – Summer 2022, and the Grid Report for Sales Intelligence Software, the 10th consecuti...