FlipMyFunnel

Belkins
#FlipMyFunnel is your account-based marketing headquarters providing you with updates and the latest news on all things dealing with ABM. We also share news on B2B marketing, marketing technology, digital marketing, advertising, customer service, and customer relationship management. Account-based marketing is a growing category in B2B marketing world. What we've done at #FlipMyFunnel is taken the traditional lead-based marketing funnel and flipped it over. Instead of pouring your money into lead generation you focus on key accounts and reach the necessary decision makers on their terms.

Related News

ABM ACCOUNTS

ON24 UNVEILS NEW ‘HYBRID MODE’ SOLUTION

ON24 | August 30, 2021

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Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location. Hybrid Mode enables organizations to provide customized event-related content and communication capa...

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ACCOUNT-BASED DATA

CYANCE INTRODUCES THREE NEW ACCREDITED PARTNERS: MODERN, CLARIFY, AND GILROY

Cyance | May 31, 2021

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Intent data specialist, Cyance, has announced three B2B partners as accredited partners - Modern, Clarify, and Gilroy, who have become Cyance’s first Platinum Accredited Partner. Cyance has three levels of partner accreditation, which are awarded where a full platform deployment has been delivered within either a demand generation or account-based marketing program. Since deploying Cyance, each partner has provided significant ROI for their clients regarding engagement, lead...

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FOLLOZE CLOSES THE EXECUTION GAP BETWEEN MARKETING-LED ABM PROGRAMS AND SALES-DELIVERED PIPELINE AND BOOKINGS

Folloze | October 14, 2020

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Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-lo...

Read More

ABM ACCOUNTS

WHEN ABM & DEMAND GENERATION GO HAND-IN-HAND TO DELIVER CRITICAL TARGETED MESSAGING

Demand Gen Report | July 08, 2021

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The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

Read More

ABM ACCOUNTS

ON24 | August 30, 2021

news image

ON24 UNVEILS NEW ‘HYBRID MODE’ SOLUTION

Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location. Hybrid Mode enables organizations to provide customized event-related content and communication capa...

Read More

ACCOUNT-BASED DATA

Cyance | May 31, 2021

news image

CYANCE INTRODUCES THREE NEW ACCREDITED PARTNERS: MODERN, CLARIFY, AND GILROY

Intent data specialist, Cyance, has announced three B2B partners as accredited partners - Modern, Clarify, and Gilroy, who have become Cyance’s first Platinum Accredited Partner. Cyance has three levels of partner accreditation, which are awarded where a full platform deployment has been delivered within either a demand generation or account-based marketing program. Since deploying Cyance, each partner has provided significant ROI for their clients regarding engagement, lead...

Read More

Folloze | October 14, 2020

news image

FOLLOZE CLOSES THE EXECUTION GAP BETWEEN MARKETING-LED ABM PROGRAMS AND SALES-DELIVERED PIPELINE AND BOOKINGS

Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-lo...

Read More

ABM ACCOUNTS

Demand Gen Report | July 08, 2021

news image

WHEN ABM & DEMAND GENERATION GO HAND-IN-HAND TO DELIVER CRITICAL TARGETED MESSAGING

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

Read More