WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Jabmo | June 09, 2020
Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020.
Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy.
“As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We ar...
SAP | October 02, 2020
SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...
Terminus | July 22, 2020
Terminus, the #1 customer rated account-based marketing platform, today introduces the Terminus Engagement Hub, the only all-in-one full-funnel ABM platform. The Terminus Engagement Hub combines powerful data and attribution capabilities with advertising, email, web, and chat experiences all connected in one single platform.
Now with Terminus Engagement Hub, it’s never been easier for companies to run coordinated, multi-channel marketing campaigns to drive demand and achieve revenue...
TARGETED ACCOUNT STRATEGY
Linkedin | January 18, 2021
The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently.
One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing.
Essentially, ABM is an exertion at making and s...
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