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Anteriad | April 04, 2022
MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a compa...
ZoomInfo | April 09, 2020
ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...
Core ABM
MRP Prelytix | April 26, 2021
Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...
Account Based Execution
AdDaptive | August 08, 2022
AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has been named a Contender in The Forrester Wave™: B2B Advertising Solutions Q3 2022 report. The evaluation analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDapt...
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