FRANCHISE MARKETING SYSTEMS

CORE ABM

Terminus | March 23, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been recognized as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. Terminus ...

ABM ACCOUNTS

Dun & Bradstreet | May 07, 2021

Dun & Bradstreet Holdings, Inc., a leading global provider of market decisions data and analytics, today launched D&B Rev.Up, an inclusive and agnostic platform that aligns teams, data, and technologies to provide meaningful and engaging buyers interactions for target accounts. D&B Rev.Up ABX is the market's first product to combine first- and third-party data, activation features, and analysis on top of the industry-leading customer data platform (CDP) providing sales and market...

ACCOUNT BASED ANALYTICS

Intent HQ | September 22, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention. Intent HQ believe...

ABM ACCOUNTS

MRP | April 26, 2022

MRP, the only enterprise-class account-based sales & marketing platform, announced plans to reveal its latest research into enterprise ABM success at the Forrester B2B Summit North America. As a Platinum sponsor and ABM thought leader, MRP will provide attendees with access and insights into the latest strategies and technologies propelling enterprise marketing success. Through product demos and case studies with leading B2B marketers, MRP (booth 514) will reveal how to orches...