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ABM Accounts

Madison Logic | July 13, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid®. In addition to being voted a Leader in Marketing Account Intelligence for the fifth consecutive quarter, customers also recognized the company for its high user adoption and easy setup. The G2 Summer Grid was calculated based on customer satisfaction and market presence within a product catego...

Account Management

Transmission | September 02, 2021

Very recently I wrote a piece that talked about embracing growth and change (whilst ripping off the late great David Bowie). In it, I talked about how much has changed since opening our first US office two and a half years ago, not to mention since I was employee no.4 at Transmission (then Pulse) back in London. Now, just a few months later, Transmission has won a B2 ANA Awards for Large Agency of the Year. For those of you who read my last piece, I a...

ABM Accounts

MRP | May 18, 2021

Marketers recognize the value of an effective account-based marketing (ABM) program, but most ABM solutions today are focused on addressing silos and individual needs, creating significant barriers to growth. The real magic happens when you align your organization for success by implementing a rule-based integrated ABM solution that allows teams to perform independently while simultaneously sharing insights across the entire organization. Enterprise companies are fundamentally mul...

Account Based Data, Targeted Account Strategy

Business Wire | July 19, 2023

UserTesting, a leader in experience research and insights, today announced a joint integration with Contentsquare, a global leader in digital experience analytics. This partnership empowers organizations to unlock more customer experience insights across digital properties, enabling them to more effectively transform and customize digital experiences for their target audiences. According to a recent study by Gartner1, 89 percent of boards agree that they are in a postdigital wor...