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Terminus | March 23, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been recognized as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. Terminus ...

Buyer Intent Data

G2, ZoomInfo | September 17, 2022

G2, the world's largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers. "In 2022, the B2B industry is ...

Buyer Intent Data

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

6sense | July 15, 2020

Latané Conant, chief market officer at 6sense, today announced “No Forms. No Spam. No Cold Calls.,” a book that provides a new paradigm of account-based sales and marketing. Available nationwide on July 22 at retailers like Amazon, Books-A-Million and Barnes & Noble, “No Forms. No Spam. No Cold Calls.,” is both Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen. Intended...