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One Door, Influ2 | September 29, 2021
Influ2, a Person-Based Advertising platform, today announced that it helped the leading provider of cloud-based visual merchandising software, One Door focus its Account-Based Marketing (ABM) program - boosting marketing performance and influence on its revenue pipeline by 70%. This was a result of Influ2’s precise targeting capabilities, which allowed One Door to more accurately reach the buying groups within its target accounts and filter out irrelevant contacts. “In...
ABM ACCOUNTS
Demandbase | July 20, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights...
ACCOUNT BASED DATA
TechTarget | November 15, 2021
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has enhanced the ability of sales and marketing teams to leverage its proprietary intent data to accelerate opportunities and fuel more pipeline with buying teams at top accounts. The latest release of TechTarget’s Priority Engine platform provides streamlined access to several new sources of real account and prospect-level purchase intent data in a new interface ...
ZoomInfo | February 09, 2022
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple ch...
BUYER INTENT DATA
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