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Terminus | February 12, 2021
To optimize the ABM strategies, Terminus, a leading and well-known account account-based marketing platform (ABM) has released new platform capabilities. The near features will make the sales engagement and ABM work together seamlessly to bring out positive results.
Some of the released enhanced platform capabilities this month are:
Global Targeting: With this, customers become able to scale ABM campaigns outside the US too with terminus. This targe...
KickFire, RollWorks | April 22, 2021
KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform.
“Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...
Marketo | January 24, 2020
Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions....
MRP Prelytix | February 18, 2020
MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relev...
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